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    Archives from our what's new(s) files:

  

 

 

  
Pegasus, Levolor and John Deere – 3 product launches, 3 New York events, many editors, much success.
   
Luxury treatment at a woodworking show? Check out how Dynea keeps customers comfortable at the International Woodworking Conference.
   
Techtronic Industries has The Vision to Be No. 1 says Business Week.
   
IC clients Target, Met Life and CREW are honored with Thoth Awards.
   
Helping CoreNet Global members “Stay Connected”.
   
Share the Wealth, Pass it On. IC tells the secret of FEI’s exclusive benefits for financial executives with a new membership driving campaign.
   
Ryobi gives Iowa State’s Gamma Phi Beta sorority a house makeover, empowering these women with the know-how to Be Janes.
   
We’re Having a Ball. Or dodging them, at Imre Communications’ annual team building retreat. This year IC goes paintballing.
   
Recommended not only by our clients, but by our employees too, IC is named amongst DC's Top 10 Best Places to Work by the Washington Business Journal. Join the fun!
   
  Continuing to Inspire. Imre Communications' Home and Building and Associations business units expand with the addition of 5 new clients.  
       
  Industry veteran Shawn Draper named Vice President, Home & Building. Senior Vice President Cathy Austin is named agency partner.    
       
  Take a spin on the Early Adopt-o-meter. Travelers launches new hybrid auto insurance policy with integrated campaign — web promotions, consumer sweepstakes and national media relations blitz.  
       
  139,672,827
Total number of impressions for Ryobi Power Tools in 2006 to date.		  
       
  Live from the 2006 International Builders' Show — Ridgid Jobcast — the most powerful jobsite resource on the Internet.  
       
 
IC launches new brand identity and marcom package for CoreNet Global — the world’s premiere association for workplace executives.
  
       
 

Designed with the media in mind. Vax USA launched its new line of innovative vacuum cleaners at a trendy NYC spa. Some catchy correspondence has followed.

  
       
 

A sustainable identity. The Tropical Forest Foundation (TFF) recently introduced its new, recharged collateral package at their Board of Directors meeting. In helping TFF relay their message and organizational purpose, IC designed and produced the new identity package.

    
         
 
Don't stay at home without it. In a time of need, Target, through IC, is pushing their Target/American Red Cross Emergency Preparedness Kit with a national media campaign to create awareness of the importance of the kit and the benefits of preparedness.
    
         
 
Ride of a Lifetime. In an effort to promote the new Lifetime Service Agreement (LSA), IC and RIDGID® created a national sweepstakes that offers easy registration for the LSA and over $100,000 in prizes, including the popular RIDGID IronHorse™ Chopper.
    
         
 
The roof isn't on fire...But the siding is. LP ABT hardboard siding that is. IC took the brand's marketing communications package from dated to daring. 49 pieces of collateral — product catalog, brochures, packaging... and enough technical information to set your hair on fire (yes, that scintillating).
    
         
 

MetLife's MetDESK promotes planning for special needs. MetDESK provides free estate-planning services for families with special needs kids. A meaty pitch to the Associated Press netted nationwide coverage designed to drive families to MetDESK — for counsel and some serious planning help. Demand for services has taken a serious turn up.

    
         
 

Secure by design™. Look for the new Weather Guard advertising campaign in some of the biggest hardware and home improvement trade publications — Tools of the Trade, NTEA News, Contractor Tools and Supplies and Contracting Business.

    
         
 

Dressing the part. InSource Solutions needed a good coach and a strong strategy. Their product and services offerings were in the big leagues, but their positioning strategy and marketing were still a bit minor league. Imre Communications developed a brand and positioning strategy for InSource — then delivered the entire message, brand and marketing platform. With new corporate identity, marketing materials, web site and promotional campaign, InSource is batting a thousand.

   
         
 

Levolor gets Extreme. IC helped Levolor take its custom blinds and shades to primetime. We provided an "extreme" contribution of over 40 window dressings to ABC's Extreme Makeover Home Edition. Levolor put the window dressing on a deserving home; IC put the product in front of more than 16 million viewers, who tuned in for the episode.  

   
           
 
Ch-ch-ch-changes in the workplace. CoreNet Global, a professional organization for corporate real estate executives, conducted an exhaustive research initiative to define the face of Corporate Real Estate in 2010. The findings are proving out in workplace decisions among the world's top corporations. Our efforts: full throttle marketing and PR to sell the product and leverage the findings to promote CoreNet Global. Print and multimedia campaign... and coverage in the likes of the Washington Post, on NPR's Marketplace and in Real Estate Forum.